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Friday Keynote Luncheon with Dr. Henry Jenkins:

"Beyond the Borders of the Book: The Transformative
Power of Fandom in the Age of Media Convergence"



– Menu

Chilled Gazpacho

Beef Tenderloin Salad - Sliced Beef Tenderloin, Mixed Greens, French Green Beans, Baby Carrots, Purple Potatoes, Artichoke Compote, and
Champagne Vinaigrette
or
Vegetarian Salad - Portabello Mushrooms, Zucchini, and Eggplant, Mixed Greens, French Green Beans, Baby Carrots, Purple Potatoes, Artichoke
Compote, and Champagne Vinaigrette

Chocolate-Peanut Butter Torte

A generation of young people have learned to read, to write, and to transform the world through their engagement with Harry Potter. So what happens next? In some ways, the success of Harry Potter might be seen as the last gasp of the old mass culture -- since there are few people on the planet who have never heard of the book, the films, the games, or the assorted tie-in products. In some ways, the success of Harry Potter might be seen as a foreshadowing of the new participatory culture and of niche media, given the role which all kinds of grassroots activities have played in sustaining and expanding interest in the saga. Would Harry Potter have been the success it is without LiveJournal, blogs, podcasts, social networks, fan fiction sites, and the like? What happens now that the book series has ended? This is up to us.

Henry Jenkins is the head of the MIT Comparative Media Studies Program. He is the author of twelve books, including several which deal with fan culture: Textual Poachers: Television Fans and Participatory Culture; Science Fiction Audiences: Doctor Who, Star Trek, and Their Followers; Fans, Gamers, and Bloggers: Exploring Participatory Culture, and Convergence Culture: Where Old and New Media Collide (which includes a chapter on Harry Potter fandom). He blogs five days a week at Confessions of an Aca/Fan, henryjenkins.org.

Dr. Jenkins was featured in the October edition of Portus Previews, our monthly podcast featuring all things Portus. Click here to subscribe in iTunes, or visit News and Updates to learn more.

Saturday Keynote Luncheon with Monique Trottier:

"Digital Owls, Pensieves and Portkeys: The phenomenon of electronic media in building and sustaining an online audience of Harry Potter fans"


– Menu

Bibb Lettuce with Cucumbers and Tomatoes, Oil and Vinegar Dressing

Pecan-Crusted Chicken Breast with Roasted Corn Sauce, Garlic Mashed
Potatoes, Seasonal Fresh Vegetables
or
Vegetable Lasagna

Banana Cream Pie in Almond Crust

Podcasting, vidcasting, blogging, RSS. The online environment is one that is media rich. And yet because the signal-to-noise ratio is exceedingly high, individuals and organizations who wish to connect to like-minded online users must understand the dynamics of this online marketplace — the social square where we gather to share and exchange news, gossip, products and services. In the case of the Harry Potter series, the emergence of social media tools and techniques meant that fans around the globe could connect and interact in ways not previously available. These tools also meant that author J.K. Rowling, her publishers, and the webmasters of fan sites could extend the message of Harry Potter beyond the confines of their own websites and could generate buzz throughout social networks and the blogosphere. These dynamic online communities, podcasts, blogs, video blogs, and RSS feeds make the Harry Potter series stand out in an increasingly crowded space.

Monique Trottier was instrumental in developing Raincoast Books' online marketing campaigns for the Harry Potter series. She was the internet marketing manager at Raincoast, where she implemented the company's literary podcast series, making Raincoast the first Canadian publisher to podcast. Her work on social networking, corporate blogging, podcasting and personal blogging has led to speaking engagements across North America. Monique's blog on books, technology and publishing can be found at somisguided.com.

Monique was featured in the November edition of Portus Previews, our monthly podcast featuring all things Portus. Click here to subscribe in iTunes, or visit News and Updates to learn more.